Lad Lit is a subject and genre I have written about on many occasions, and is indeed very close to my own literary heart as my comedy book series Sex, Love and Dating Disasters has often been dubbed chick lit for men, or lad lit.
The genre is awash with British talent from undisputed kings Nick Hornby and Tony Parsons, to men's magazine favourites Danny Wallace and Mike Gayle, and best-selling self-published authors Nick Spalding and Jon Rance.
In an interview with Matt Dunn, I asked him how male writers tackle the genre differently to their female chick lit counterparts, and he said: "I think we just tell it how it is from our point of view. Or rather, how we see it. Which is kind of how it is, if you believe all that 'perception is reality' bollocks. Which I do, obviously."
To me lad lit does not stop with books about relationships from a man's point of view. Lad lit can be thrillers or crime stories with a strong male lead characters, with pages full to the brim with testosterone! It's lad humour, lad emotions, lad heroes!
Over the last few years I have met a number of really cool authors and readers on the internet on sites like Goodreads, and I honestly believe there is a place for lad lit at the top literary table. A number of total strangers who have read my books and really enjoyed them having never even heard of lad lit before testifies to that. Hopefully #LadLitSunday can help in a small way make raise the profile.
To take part in #LadLitSunday simply use the hashtag when posting a comment on your social media feeds and I will do my best to mention all of the best comments here on my blog.